Malaysia Airlines CEO charts course for profitability

Malaysia Airlines (MAB) plans to become profitable again by 2018 and to relist itself on the stock exchange by 2019, according to the carrier’s group CEO Peter Bellew.

It hopes to do so by leveraging the airline’s core strengths, including its business class product, affordable pricing strategies and constant improvements in technology.

Bellew revealed on the sidelines of the Association of Asia Pacific Airline’s 60th Assembly of Presidents in Manila last week that MAB will be further enhancing its popular business class offering with new seats, upgraded lounge facilities, and more.

The airline will also have a “more competitive price structure” thanks to cost reduction efforts, such as from operating new aircraft that are more fuel efficient.

Other upcoming enhancements include MAB’s deal with Amadeus for a new passenger service system and a revamped website that will be ready by June 2017.

On top of these upgrades, Bellew expects continued strong growth from China with the launch of nine new routes there starting next year.

Source : TTGAsia

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