My Beautiful Cherating’ to put fading beach back on tourism map

KUANTAN: The newly-unveiled “My Beautiful Cherating” programme is set to give the Cherating beach here a new lease on life.

The programme was born out of concerns among traders and resort operators here over falling visitor numbers in the last few years. Together, they engaged the services of an event consultant to draft a long-term plan to rejuvenate the beach and boost visitor numbers.

Silverminds Sdn Bhd chief executive officer Roslawati Mohd said the “My Beautiful Cherating” programme aims to place the beach back on the radar as an exciting tourist destination.

“The programme has been divided into several stages. Phase One involves the cleaning up of Kampung Budaya Cherating and sprucing up the area. This was carried out last December.

Besides cleaning the beach, volunteers also trimmed trees, planted flowers and repainted certain sections of buildings near the beach.

“In Phase Two, we will be adding more attractions at the beach, including exhibitions on local handicrafts and children-oriented programmes,” she said today.

Roslawati said the programme has received strong support from Tourism Pahang, government sectors, private agencies, non-governmental organisations and villagers living in Cherating.

In addition, she said the nearby Malaysia-China Kuantan Industrial Park (MCKIP); and the move by Singapore’s low-cost airline Scoot to offer direct flights between Singapore and Kuantan, will also help bring the beach back to its glory days.

“Lately, we have been seeing an increase in visitors from China, which could be mainly due to MCKIP’s presence in Gebeng here; and the new flight route will allow us to hold promotional activities at the Kuantan airport. We are trying to utilise all resources to make the beach popular (again).

“Unlike previously, there are now several new attractions in Cherating, such as windsurfing, firefly watching tours, and river cruise activities which can be a crowd-puller.

Source : New Straits Times

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