Sarawak needs more publicity

MIRI: There seems to be a lack of publicity about Sarawak in mainland China, said an official of a private television station in the republic.

GuangDong TV production manager Feng Xue Qing said that she and and her crew realised that Sarawak had places of great natural beauty only after visiting the state themselves.

“I did not know Mulu National Park has the largest cave in the world and that the coastal area is so nice.

“In China, we heard a lot about Sabah but very little about Sarawak.

“I must say, there is not enough publicity about Sarawak in China,” she said.

GuangDong TV, which operates 10 documentary channels, plans to feature scenery and the culture of Sarawak in its upcoming tourism documentaries.

Earlier this week, the production team paid a courtesy call to Sarawak Tourism Assistant Minister Datuk Lee Kim Shin here.

Responding to Feng’s statement on the lack of publicity for Sarawak in China, Lee said: “Yes, this is true. Sarawak is always behind Sabah in terms of tourism promotions and branding.

“But we are currently beefing up our marketing and promotion outreach by carrying out more aggressive tourism campaigns in China cities.

“I have visited China twice solely to promote Sarawak to tour agents and airlines there,” he noted.

Lee added that Malaysia Tourism Promotion Board should also help promote the state through their activities abroad.

Source : The Star Online

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